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- By James Wisler
- Customer Service
Number four on our Big 20 list is “Neat Appearance”. For as long as I can remember, my dad cared about his appearance. I rarely saw my dad with his shirttail untucked, or with clothes that had holes in them. He was always clean-shaven, wore a belt, and always had his hair combed. And it didn’t matter whether he was working around the house or just woke up. He always got dressed and presented himself well.
I remember when I was a little kid, my dad had a hairbrush that was almost like a weapon. He was rarely around Monday through Saturday because he was working. But on Sundays, he would generally help us get ready whether we were going to church or somewhere else. And I can remember that hairbrush. That thing hurt, but it was very consistent—we always brushed our hair before we went out.
The Wisler Experience
As a professional, appearance is of the utmost importance. It’s the first impression you present to your customers. The goal of any organization should be to present yourself in the best way possible. Here at Wisler Plumbing & Air, we prioritize neat appearance.
We need to present ourselves as trustworthy professionals so that is what customers see when we enter their homes. That means hair combed, clean-shaven, neat clothes, shirttails tucked, clean shoes and belts on. All of those things matter and it’s a standard that was set early on in this organization.
Now, sometimes our technicians get dirtier than we’d like as far as presentation goes. But, I always remind our technicians that how someone dresses isn’t really a judge of their character. You can have the best person in the world morally, but they don’t dress very well. And you can have a very clean-cut person that dresses in a three-piece suit, but they’re the biggest criminal around.
A Fact of Life
However, the fact of life is that people are judged by how they look and how they present themselves. When we walk up to a client’s home, or we’re out in public, that really sets the impression in people’s minds. Like it or not, I think that’s our reality and as professionals, we have that responsibility.
There was an advertising professional that talked about an experience on an airline, for example. Imagine taking your seat and discovering the tray table didn’t work, or the pilot walking in with his tie loose and his shirt untucked. It’d probably make you scratch your head and wonder how well they were taking care of their engines.
There’s always that level of consistency and expectation. So when people call Wisler Plumbing & Air, they know what to expect and they know the experience is going to be consistent across all their visits. If you need any plumbing or HVAC services, give us a call at (540) 483-9382.