The Reasoning Behind This
I’ve always believed that if you’re going to do something, you should be able to do it very well. Expansion and growth can be good for a business—after all, we are a growing business. However, we must be very mindful that spreading locations isn’t necessarily a positive thing for the overall culture and management of the organization. An organization’s culture is built by the people who make up its team. Therefore, the strategy of expanding by opening multiple locations, by definition, leads to a split in culture. It would influence how our clients are treated and served.
Focus on Consistency
We’re really focused on making sure we perform to the best of our ability in a consistent way, and it would be really hard to maintain a consistent level of service across separate locations. (Maybe one location would handle situations in a different manner, for instance.) Instead of trying to be everything to everyone, we wanted to be the best at serving the Roanoke and Franklin counties. One of the reasons we got into heating & air was simply because we had grown substantially in plumbing. We could have grown the plumbing business to other locations, but we instead chose to continue dedicating ourselves to the clients in our area.
Focus on Quality and Longevity
If we put all of our effort into our loyal clients, we have the most chance of serving them better and better every year. We build deep relationships because our organization’s reputation really matters to me—after all, it has my own last name. I want to make sure our reputation stays intact for many, many years to come.
Right now our growth has led us to focus on hiring new apprentices for all areas, including HVAC, water treatment, and plumbing. Both the service tech and installation positions don’t require any experience. To find out more about how to apply, go to WislerJobs.com today.