How Straightforward Pricing™ Leads to Good Decisions - Wisler Plumbing, Heating, Cooling, & Electrical

I don’t think anybody likes negative surprises. Unfortunately, businesses often surprise people by sneaking in fine print with extra fees. So many of us are wary of fine print that it’s not surprising to hear someone say they’ll wait around and see how much higher the invoice will be after all the extra fees are added in. We try to do business differently than that. The price we tell you it’s going to be is the price that you’re going to pay. We trademarked the term Straightforward Pricing because it signifies our strategy of being upfront with clients.

Sometimes companies justify misleading their clients by saying it’s just an expected way of doing business. They view a service charge as something everyone should already know about, and they won’t even mention explicitly. Well, maybe a homeowner doesn’t know they’re going to be charged a service fee because they’ve never had service personnel in their home.

Most of the time it’s already not a good day when you have to call the plumber. There’s a lot of anxiety involved when dealing with an unexpected situation in your home, like a flood, water leak, or even a complete lack of water. Do I have the money to pay for this? Can it get fixed? How long is it going to take? Are they going to do the right job? Am I going to be taken advantage of? So many questions cross a homeowner’s mind during a time like this. Being straightforward with something as important as pricing helps to lower anxiety. When you have a lower anxiety level about your current situation, I think you can make better decisions.

I also think that you can make the right choice when all the options are presented to you, especially when you know you can trust the bottom line. (We believe in giving options to empower the customer to make a decision.) That ties along with another part of what we do with our pricing structure: Straightforward Pricing is a form of task pricing, so we don’t charge by the hour. Instead, we charge by the task or job. Another way to set prices is by using time & material pricing. One of the downfalls of time & material pricing is that homeowners can be penalized if the technician isn’t very good. If the tech wasn’t prepared with the right parts, the homeowner would end up paying extra because the job took longer than necessary. That’s why I think task pricing is much more of a fair approach.

Without Straightforward Pricing or some other form of task pricing, there is no consistency. I think it’s very important for homeowners to feel like they’re not getting charged differently just because of their status, what their home looks like, or because of whichever technician they got on a particular day. I believe in consistency, and all the things we do with Straightforward Pricing helps to build the trust level of the people we serve.

In the trades that we’re in, we strongly believe in the fact that we shouldn’t give a ballpark price over the phone only to go to your home and find out it’s going to be double what we thought. Instead, just reach out to us by calling 540-483-9382 or requesting an appointment online. We can have one of our technicians or reps come to your home, evaluate the situation, and explain exactly what needs to be done. Then we’ll give you options with a Straightforward Price so you can select the best fit for you.